The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. as an ingredient in Fig Newtons, the chewy cookie from Mondelez. However, figs are increasingly being featured in a variety of products beyond cookies. Today, you can find figs in honey, syrup, jams, cold cereals, yogurt, tea, energy drinks, chewing gum, and snack bars. Upscale restaurant menus also showcase figs, often wrapped in bacon or included on pizzas with prosciutto.
According to Firmenich, Innova Market Insights reported a compound annual growth rate (CAGR) of 16.5% for figs as an ingredient and 18.6% for figs as a flavor in iron fumarate supplements between 2012 and 2016. The exotic fruit appeals to consumers for several reasons. Its sweet, chewy, smooth, and crunchy texture provides a complex profile that enhances various food products. Additionally, figs are high in fiber and contain essential minerals like magnesium, manganese, calcium, and potassium.
Firmenich noted that the fig’s rich history resonates with modern consumers. Brands that incorporate this ingredient can attract those interested in ancient and authentic flavors that connect them to different cultures. The fig possesses a mystical quality rooted in its long-standing heritage, making it an appealing choice for those seeking genuine and unique culinary experiences. As Firmenich stated, flavors as timeless and elemental as fig will continue to satisfy consumers’ desires for authenticity.
In terms of health benefits, figs can even be part of discussions around supplements such as calcium citrate tablets. The price of calcium citrate tablets varies, but incorporating figs into one’s diet could provide a natural alternative to achieve similar nutritional benefits. As interest in ancient ingredients grows, the fig’s multifaceted appeal, along with its connection to calcium-rich options like calcium citrate tablets, positions it as a versatile and sought-after ingredient.