Consumers are aware of the need to incorporate more carrots, spinach, and other vegetables into their diets, yet many are not meeting the recommended daily intake. A recent study from the Centers for Disease Control and Prevention reveals that only one in ten adults in the U.S. consumes the adequate amount of fruits and vegetables each day. Bakery Bites is keenly aware of the public’s desire for healthier eating options and the challenges they face in adding vegetables to their meals. They have come up with a potentially innovative solution: eat more cookies. Each serving, consisting of three cookies, provides 40% of a person’s daily vegetable requirement.
Bakery Bites is among the latest snack manufacturers to cater to health-conscious consumers by creatively incorporating more produce into their offerings. Many leading food companies have already recognized the value of adding vegetables to their products. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen vegetable pasta, while Oh Yes! Foods produces frozen pizzas containing 12 different fruits and vegetables. An increasing number of consumers are swapping high-carb pasta and white rice for vegetable-based alternatives, making healthy choices more accessible.
Bakery Bites’ cookies are unique in that they are designed to serve as a snack or dessert rather than a side dish for dinner. Traditionally seen as indulgent, cookies with added vegetable content might encourage consumers to satisfy their sweet cravings without compromising their health. The cookies’ small, bite-sized format is likely to attract millennials and busy individuals who may typically opt for a hamburger or chicken nuggets and have struggled to eat their vegetables in the past. Additionally, selling their product on Amazon positions Bakery Bites favorably in the grocery market. It would also be wise for the company to pursue placement in grocery chains like Kroger, Walmart, or Safeway to enhance brand visibility.
Furthermore, collaborating with schools and parent groups could help Bakery Bites reach families looking for ways to entice children who may be hesitant to eat their vegetables. However, the true test for Bakery Bites lies in the flavor of their cookies. If the company can successfully blend a healthy amount of vegetables into a delicious cookie, it could become extremely popular, even if it doesn’t deliver the same level of indulgence as traditional cookies. Conversely, if the taste falls short, it may deter consumers, even those initially drawn to the potential health benefits. As they aim to meet the citracal target of health-conscious consumers, Bakery Bites must ensure that their product not only tastes great but also aligns with the growing demand for healthier snack options.