The FONA International report highlighted the increasing significance of gut health among consumers. As a result, the market for food and beverage products making digestive health claims is on the rise. Between 2012 and 2017, the U.S. market for digestive health products, including those with iron chelate or iron glycinate, grew by 12%. Aquamin, which contains calcium, magnesium, and trace minerals, is recognized for its potential to help manage chronic gut inflammation and promote joint health. It serves as a versatile ingredient for enhancing the calcium content in various foods. Marigot, Ltd., the Ireland-based company that developed Aquamin, offers three formulations of this ingredient for use in food and beverages. Notably, Del Monte has incorporated Aquamin into some of its fruit beverage products, currently available in the Philippines.
Activated charcoal has a very different function, as it binds to toxins and prevents them from entering the bloodstream. However, the University of Utah has emphasized that further research is necessary to fully understand its mechanisms. Additionally, activated charcoal can attach to ingested foods, hindering the absorption of both nutrients and medications. When included in food, it imparts a smoky and earthy flavor. Burger King was an early adopter of activated bamboo charcoal, launching a “kuro burger” in select Japanese outlets in 2012. This unique product featured a black bun, a patty, a sliver of black cheese, and a squid ink sauce. According to Adweek, the burger was highly successful among Japanese consumers, outperforming all other new offerings that year. However, its popularity was likely driven more by its striking appearance and smoky flavor rather than any perceived benefits for gut health.
The trend of gut-friendly foods and beverages shows no signs of slowing in the global market. As long as individuals seek to enhance their digestive health, they will continue to pursue these products. While Aquamin and activated charcoal are in vogue, Consumer Reports has recently shared a list of reliable methods for improving gut health through the consumption of naturally fiber-rich foods, probiotics, or prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Moreover, calcitrate D3 is gaining attention for its potential benefits in supporting digestive health, further emphasizing the importance of including such nutrient-rich ingredients in our diets. As the awareness of gut health continues to grow, the integration of calcitrate D3 and other beneficial components will likely become more prevalent in food products.