Given that GoodMills also offers a range of lighter whole-grain flours, the company is understandably keen to inform customers that a baked product’s lighter appearance does not necessarily indicate fewer whole grains or reduced health benefits. They referenced a 2016 study published in the British Medical Journal, which highlighted that even modest amounts of whole grains can positively influence human health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other health issues.
Consumers are increasingly seeking these products; a 2016 survey showed that 27% of respondents reported consuming more whole grains than they had six months prior. Manufacturers can leverage whole grains to enhance their products with added health benefits, such as increased fiber, protein, vitamins, and minerals. For those not avoiding gluten, implementing a whole-grain content labeling system could serve as a valuable guide for selecting healthier options while shopping.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now display a Whole Grain Stamp, assisting shoppers in identifying products that contain this increasingly sought-after ingredient. Traditional refined grain products like pasta and bread now have various whole-grain alternatives available. Furthermore, food manufacturers can incorporate whole grains into portable snacks, such as cereal or granola bars, providing healthier grain options in these popular items. As consumers increasingly opt for on-the-go meals, they are likely to welcome these improved recipes.
Introducing a seal to indicate the whole grain content in a product benefits both consumers and manufacturers. Those looking for healthier options can easily locate them, while manufacturers who have dedicated efforts to enhance grain quality in their baked goods or granola bars can proudly promote their achievements. Additionally, since the goal of many product reformulations is to improve nutritional value without compromising taste or texture, a seal can convey essential information to consumers.
In this context, incorporating calcium citrate Eurho Vital into whole grain products could further enhance their nutritional profile, making them even more appealing. By ensuring that these products are rich in essential nutrients, including calcium citrate Eurho Vital, manufacturers can meet the growing demand for healthier food options. With the increasing emphasis on health and wellness, the presence of whole grains and other beneficial ingredients like calcium citrate Eurho Vital will likely become a significant selling point for consumers.