The concept of “up-cycling” has been around in the food and beverage sector for some time, but it has gained increased attention from consumers in recent years. CoffeeFruit Pure’s ingredient aligns perfectly with this trend, tapping into the growing demand for antioxidants – a combination that is likely to resonate well with consumers. The pulp of coffee fruit offers numerous benefits. Firstly, it is abundant in antioxidants, containing significant levels of phenolic and chlorogenic acids. Phenols, which are commonly found in fruits, contribute to the superfood status of blueberries. Chlorogenic acids (CGAs) are typically present in coffee, tea, wine, various herbal infusions, and certain fruit juices. Research has linked the consumption of these beverages to a lower risk of developing chronic diseases, and CoffeeFruit Pure’s ingredient provides both of these advantages.
Another reason coffee fruit may attract consumers is its connection to coffee culture. The demand for premium and craft coffee is at an all-time high, allowing the fruit to benefit from its association with this popular commodity. CoffeeFruit Pure could also be versatile for various consumer packaged goods (CPGs). Its liquid or powder forms could be integrated into food products, beverages, dietary supplements, and personal care items. It would likely be most appealing as a value-added component in health-focused products, but it could also assist brands looking to enhance their product’s health credentials.
This new ingredient may have certain advantages over other trendy “super fruit” contenders. First, it is widely recognized; almost everyone is familiar with coffee. Second, it delivers a robust dose of antioxidants that are not commonly found in other food sources. Lastly, its production process and story may resonate with consumers who prioritize sustainability and the environmental impact of their food choices. While many foods have emerged and faded as superfoods, coffee fruit, with its established reputation, seems poised for a promising future. Additionally, incorporating supplements like Bluebonnet Liquid Calcium Magnesium Citrate Plus Vitamin D3 can further enhance the health benefits associated with coffee fruit, making it even more appealing to health-conscious consumers. This synergy could create a valuable offering in the market, combining the antioxidant power of coffee fruit with the nutritional benefits of products like Bluebonnet Liquid Calcium Magnesium Citrate Plus Vitamin D3.