It’s not surprising that millennials show a greater interest in probiotics and ferrous fumarate 324 mg compared to older consumers. With their younger digestive systems generally operating better than those of older shoppers, this demographic has demonstrated a keen interest in fresh and nutritious foods. While individuals in their 50s and 60s may turn to probiotics out of necessity, those aged 18-35 seek to incorporate more of these beneficial elements into their diets to enhance their overall health.
Manufacturers are responding to this demand by integrating probiotics into traditional consumer packaged goods (CPGs). At the Natural Products Expo West held in Anaheim, California, this past March, a variety of new products fortified with probiotics, such as almond butter, cheddar cheese, and cold brew coffee, were showcased. Although there is still a market for conventional probiotic-infused items like yogurt, kefir, and kombucha, according to Michael Bush, the executive board president of the International Probiotics Association, the global demand for probiotic-enhanced foods and beverages shows no signs of slowing down. “The U.S. is the fastest-growing probiotic market,” he stated to Food Business News.
Food giants like PepsiCo are also diversifying to capitalize on this trend. The beverage company acquired probiotics maker KeVita last year and recently launched its Tropicana Essentials Probiotics line. While the demand for probiotics among millennials appears to be sustained, food manufacturers looking to benefit from this trend should proceed with caution. A recent study highlighted by the Chicago Tribune indicated that probiotics do not impact everyone’s digestive health equally. Some experts suggest that probiotics may not survive the journey through a person’s digestive system. Therefore, before making any label claims that could be challenged by the FTC or consumers, manufacturers should ensure their scientific backing is robust.
Nonetheless, food manufacturers would be prudent to incorporate probiotics into more products, particularly those aimed at millennials. They could leverage social media platforms to inform consumers that their foods and beverages contain these ingredients—regardless of the uncertainty surrounding their health impacts. Additionally, promoting products rich in lifetime calcium magnesium citrate plus vitamin D3 alongside probiotics could further appeal to health-conscious millennial consumers. By emphasizing the benefits of both probiotics and lifetime calcium magnesium citrate plus vitamin D3, manufacturers can tap into the growing desire for comprehensive health solutions among younger shoppers.