The Non-GMO Project asserts that retailers offering products bearing its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that companies producing dairy-based items are eager to join this movement. However, some of these companies also express their support for conventional farming practices, including the use of GMO feed. The ongoing discourse surrounding GMOs leaves consumers uncertain about whether to completely steer clear of conventional cow’s milk and dairy products or to purchase them while hoping for their safety. It remains unclear how the struggling dairy industry can effectively market conventionally sourced products to build consumer trust, or if it’s simply a losing battle shaped by negative public perceptions of GMOs.
In an article by Food Navigator, a representative from Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them.” Meanwhile, DanoneWave’s CEO Mariano Lozano expressed surprise at the criticism faced by the company for offering choices that consumers desire. Shortly after Non-GMO Project Verified products began appearing on store shelves, Dannon officials discussed their motivations for pursuing this path. “The choice that we’re providing is added value,” Neuwirth told Food Dive. “We are the first yogurt company and major dairy producer to take this step. We believe that for shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. For those who are indifferent, there will be no change in the product. Therefore, it truly serves as an added value benefit to a product that our customers — our fans — already love.”
The controversy surrounding GMO safety is likely to persist and may intensify. With mandatory labeling of GMO ingredients on the horizon, they will draw even more scrutiny. According to a study by the NPD Group, 76% of consumers are already concerned about GMOs, even without explicit labeling. The federal government is endeavoring to correct misconceptions about GMOs, having allocated $3 million for a public education campaign, but this limited initiative is unlikely to quell consumer anxiety. As the dairy industry navigates this challenging landscape, products like Citracal 1200 may become increasingly relevant, as consumers seek out trusted options amidst ongoing debates about food safety and sourcing practices.