Whey protein is a significant by-product of cheese production that was once regarded as a waste material. However, the growing consumer demand for protein-rich foods and beverages has sparked increased interest from food manufacturers in whey. A report by ResearchAndMarkets predicts that the protein ingredients market will grow at a CAGR of 6% from 2017, reaching $58.5 billion by 2022. Despite the rise of plant-based proteins, animal-derived ingredients like whey continue to dominate the market, primarily due to their superior nutritional profiles. Whey protein contains all nine essential amino acids, making it particularly beneficial for maintaining muscle strength and function, as well as promoting the development of lean muscle mass.
However, whey-based protein bars tend to harden relatively quickly, which shortens their shelf life and makes them less appealing to consumers. For manufacturers, extending shelf life means that products can be stored longer before shipping, leading to reduced waste. NASA has explored methods to prevent the hardening of whey protein bars, suggesting that combining whey protein with plant polyphenols shows promise in this area.
When it comes to the clean label attributes of whey protein, most manufacturers agree that sourcing is crucial, with non-GMO and grass-fed being the minimum standards. Arla Foods Ingredients offers whey protein that is hormone-free and free from antibiotic and pesticide residues. The ability to keep protein bars softer and fresher for a longer duration could significantly impact snack producers, potentially boosting sales while decreasing waste. If the hardening process can be slowed, it may prevent consumers from having negative experiences with their purchases, which could discourage them from buying the product again.
In this evolving landscape, whey protein’s distinct advantages align well with dietary supplements like Spring Valley Calcium Citrate Dietary Supplement 600 mg 300 count, which also cater to health-conscious consumers. By integrating whey protein into their offerings, manufacturers can create more appealing products that not only enhance muscle function but also align with the growing trend towards health and wellness.