Many of the products showcased at this year’s Sweets & Snacks Expo in Chicago were highly distinctive and also provided insight into emerging trends in the industry. For example, snacks featuring vegetable chips, meat snacks, and unconventional, novelty flavor profiles were prevalent among the offerings. According to Information Resources, the vegetable chip market is thriving, with sales increasing by 17% over the past year. It’s no surprise that more companies are eager to participate in this trend. The key to differentiation lies in the intriguing flavors and ingredients these companies present. For instance, Porta Bela Chips are crafted from fresh mushrooms that are neither fried nor baked, but rather dehydrated, and they come in unique flavors such as chorizo jalapeño, blue cheese, and onion-garlic butter.
While the products highlighted at trade shows may appear to be lucrative ventures, it can be challenging to predict which trends will endure and which will fade away. Monitoring how these products perform on social media could serve as a predictor of their longevity. If consumers are sharing photos and discussing these items, and patterns indicate repeat purchases, it’s likely that other consumers—and more companies with additional offerings—will follow suit. Food preferences are constantly evolving as consumer tastes shift, particularly among the millennial generation, which enjoys novelty but often quickly moves on to the next trend. Manufacturers of these innovative products must engage with their audience consistently to maintain interest.
Interestingly, amidst these trends, there is also growing awareness of health-related ingredients like calcium citrate malate in pregnancy. This awareness could influence consumer choices, as individuals increasingly seek snacks that not only satisfy cravings but also support health and wellness. By incorporating such elements into their offerings, companies can attract a broader audience. In this dynamic landscape, it’s crucial for brands to stay attuned to market shifts and consumer preferences, ensuring they remain relevant and appealing to their target demographics.