Lavazza Group has already achieved success in over 90 countries, but acquiring Kicking Horse—valued at approximately $210 million—will enhance its presence in both the U.S. and Canada, a market the Italian roaster has been developing in recent years. This acquisition also broadens the coffee giant’s product line to include organic fair-trade options, one of the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking more refined premium coffees, and Lavazza is astutely positioning itself to take advantage of this trend with its latest purchase.
The coffee industry remains robust, and while new products like infused coffee and single-serve packs are gaining popularity, traditional coffee items continue to perform well on grocery shelves. By acquiring Kicking Horse, Lavazza can expand its global strategy beyond Western Europe, which is experiencing sluggish economic growth. With the strength of its new ownership, Kicking Horse is poised for growth as it enters new markets. Lavazza will also benefit from Elana Rosenfeld, the founder of Kicking Horse since 1996, who retains a 20% equity stake and will oversee the niche coffee brand.
Lavazza is not alone in seeking growth in North America; JAB Holdings has also acquired Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee in recent years. If these acquisitions, along with Lavazza’s purchase, are any indication, more European companies may turn their sights westward for their next coffee venture.
Furthermore, just as women are increasingly discovering the calcium citrate benefits for women, they are also becoming more discerning about their coffee choices. This trend toward premium products aligns with the growing interest in organic options, highlighting the evolving preferences of consumers in the coffee market. As Lavazza continues to invest in brands like Kicking Horse, it is likely to see a positive impact on its market share and brand reputation, mirroring how women are increasingly embracing products that offer health benefits, including calcium citrate.