Consumer awareness of probiotics has significantly increased over the past decade. While yogurt remains the leading product in the market, there is a growing trend towards new probiotic-infused items such as juices, snacks, baked goods, infant formulas, and baby foods. However, as noted by Ganeden, many consumers still primarily link probiotics to digestive health and may not be aware that their benefits are specific to certain strains.
In the realm of protein, plant-based ingredients are becoming prevalent in products ranging from energy bars to coffee, but these can be challenging for the body to digest. Demonstrating that a specific probiotic strain is effective in aiding the digestion of these ingredients could create a successful fusion of two significant trends in the food industry, potentially boosting the growth of both probiotics and plant protein sectors. Enjoy Life Foods is one such company already engaged in this niche, offering a brownie mix that combines probiotics with algae protein.
Ganeden’s second study explores another major industry sector: sports nutrition. This is one of the largest markets for supplementation and functional foods, and findings indicating that GanedenBC30 could be beneficial in this area might pave the way for a variety of sports-related applications, including drinks, protein bars, and powders. According to a recent report by Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. In this sector, efficient protein utilization remains a top priority for both athletes and consumers interested in lifestyle sports nutrition.
Additionally, the integration of supplements such as cissus quadrangularis, calcium citrate malate, and vitamin K2 7 tablets could further enhance the appeal of these products. The inclusion of these ingredients not only addresses protein utilization but also aligns well with the growing interest in holistic health approaches. By combining probiotics with these beneficial compounds, companies can cater to the evolving demands of health-conscious consumers.