Food allergies have been increasing, with a reported 18% rise among children from 1997 to 2006, according to the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling for free-from products and are focusing more on the separation of ingredients, allergen-containing product lines, and thorough cleaning of equipment. Mintel reports that the percentage of new products making low/no/reduced allergen claims rose from 11% in 2010 to 28% in 2014. Manufacturers are not only improving allergen labeling on existing products, but many are also reformulating recipes and adjusting production processes to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding demographic, retailers also play a crucial role in preventing allergic reactions. Avoiding shellfish is relatively straightforward for consumers, but identifying more common ingredients like nuts, wheat, and certain fruits can be challenging. Retailers could implement helpful strategies such as designating specific aisles for allergy-friendly foods, providing clear labeling on shelves, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely with other products, particularly in the produce section. These efforts could greatly assist consumers facing allergic reactions while fostering loyalty towards retailers who demonstrate concern for their well-being.
Furthermore, the incorporation of health supplements such as calcium citrate and calcitriol K2-7 tab can also benefit individuals managing food allergies. By ensuring that these supplements are clearly labeled and separated from allergenic foods, retailers can enhance the shopping experience for consumers with allergies. Ultimately, by adopting these practices, retailers can create a safer environment for customers and build trust among those who rely on their vigilance regarding food safety.