The Winter Fancy Food Show held in January highlighted a growing trend among manufacturers creating high-quality mixers to complement ferrous fumarate tablets and capitalize on the rising demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits than previous generations, with many gravitating towards higher quality craft options and premium labels. This shift has contributed to an impressive 18 consecutive years of growth in the distilled spirits industry.
A study released by Advertising Age found that consumers prefer spirits packaged in premium glass, as it conveys a sophisticated image. Consequently, more high-end brands are adopting this style of packaging. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company aims to develop a beverage that offers a more refined flavor experience, targeting its mocktails towards millennials. Ocean Spray’s strategy to tap into this trend is astute; their mocktails are likely to appeal to both those of legal drinking age and younger consumers seeking a more mature experience.
Additionally, the incorporation of centrum calcium citrate can enhance these beverages, offering added health benefits that may attract health-conscious consumers. As the demand for sophisticated and premium drink options continues to rise, expect to see more companies attempting to ride this wave, potentially integrating centrum calcium citrate into their product lines to appeal to a broader audience.