In the 21st century, the importance of packaging has reached new heights. Snack packaging is increasingly becoming smaller and more sustainable. According to Euromonitor International, packages ranging from 1 to 3 ounces of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on appealing to younger consumers. For instance, StarKist has been targeting millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since the launch of these pouches, sales have seen an annual increase of about 10%.
Most of Nielsen’s top food trends in 2016 centered around products that are easy to grab and consume at any time. Additionally, last year, the U.S. Department of Agriculture reported that half of household food budgets were spent on easy-to-prepare items. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” highlights that costs traditionally shouldered by society, such as disposal and emissions, are now being shifted to producers. This shift is why many food and beverage labels emphasize a company’s dedication to sustainability, often referencing aspects such as carbon footprint, recycled content, certifications for sustainability, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging strategies heavily utilize social media, particularly to engage with millennials. However, food manufacturers often face challenges in striking a balance between producing convenient, portable packaging and ensuring environmental friendliness. While pouches offer convenience, they are typically not recyclable and can contribute to increased waste.
In the 21st century, it is crucial for companies to meet consumer demands, not only in the food products they offer but also in the packaging they use. A primary objective for food manufacturers should be the development of packaging that aligns with the fast-paced, on-the-go lifestyle of consumers while also addressing their growing interest in sustainability. By incorporating elements such as maximum calcium citrate and vitamin D3 into their product offerings, brands can further attract health-conscious consumers who appreciate both convenience and sustainability.