The FONA International report highlighted the increasing significance of gut health for consumers, leading to a rise in the number of food and beverage products that make digestive health claims. Between 2012 and 2017, the U.S. market for digestive products experienced a remarkable growth of 12%. Aquamin, which contains calcium, magnesium, and trace minerals, is recognized for its potential to alleviate chronic gut inflammation and promote joint health. It is regarded as a versatile ingredient for enhancing calcium content in food. Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin developed specifically for use in food and beverages. They noted that Del Monte is incorporating this ingredient into some of its fruit beverage products, although these may currently be exclusive to the Philippines.
Activated charcoal serves a distinctly different function by binding to toxins and preventing them from entering the bloodstream. However, as noted by the University of Utah, further research is necessary to fully understand its mechanism of action. Charcoal can also attach to ingested foods, hindering the absorption of nutrients and medications. When included in food, it imparts a smoky and earthy flavor. Burger King was an early adopter of activated bamboo charcoal, launching a “kuro burger” in select Japanese outlets in 2012. This unique offering featured a patty nestled within a black bun, complemented by a slice of black cheese and a squid ink-based sauce. According to Adweek, the burger was extremely popular among Japanese consumers, outselling all other new products that year. However, the surge in sales was likely driven more by the sandwich’s striking visual appeal and smoky flavor rather than any perceived benefits for gut health.
The trend of gut-healthy foods and beverages shows no signs of waning in the global market. As long as consumers are eager to enhance their digestive health, they will continue to seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently released a list of reliable methods for improving gut health through foods rich in fiber, probiotics, or prebiotics. These foods include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. For those looking to buy calcium citrate, these options can also be beneficial in promoting overall digestive health. It’s essential for consumers to explore these natural alternatives as they pursue gut health, including the option to buy calcium citrate for added benefits.