As consumers increasingly seek simpler and healthier ingredients, many are also looking to boost their fiber intake. Popular consumer packaged goods (CPGs) with added bulk, such as Fiber One, often contain a lengthy list of ingredients that may not align with consumers’ preference for clean labels. However, juices or smoothies enhanced with soluble fiber can fulfill the demand for both straightforward ingredients and additional fiber.
Moreover, there is a growing desire for portable food, beverages, and snacks. In fact, on-the-go breakfast items alone generated over $1 billion in 2015. A fiber-rich breakfast drink could readily satisfy the morning demands of consumers. Fiber is an essential component of a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is well-known for its role in preventing or alleviating constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are numerous opportunities for incorporating soluble fiber into beverages. Promitor, a soluble corn fiber, can be seamlessly integrated into drinks, just like PromOat, a soluble fiber derived from non-GMO Swedish oats. Fibersol, another corn-based soluble fiber, is widely used in health-focused beverages, including juices and meal-replacement drinks. A prototype for spiced cold brew coffee featuring Fibersol was unveiled at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas last June. If this added fiber does not compromise the taste of the coffee, it could present a lucrative opportunity for manufacturers.
Some may view fiber as a potential fad ingredient, akin to protein. It is currently gaining renewed interest from a younger demographic, but this does not necessarily mean that consumers will tire of it in the coming years. If they experience the health benefits of a fiber-rich diet, they may be motivated to maintain it. The incorporation of fiber into popular beverages like cold brew coffee adds significant value. However, a critical condition is that it must not alter the product’s taste or texture. Consumers have made it clear that they want more accessible sources of fiber, but they are unlikely to compromise the flavor of their morning coffee for it.
Additionally, for those looking to enhance their dietary regimen, calcium citrate malate, vitamin D3, and folic acid tablets are now available for purchase online, providing another avenue for health-conscious consumers to boost their nutrient intake. These tablets can complement a fiber-rich diet, further supporting overall wellness.