Stevia has established itself as a leading natural sugar alternative and continues to expand its market presence for several reasons. This plant, native to South America, is both sustainable and easy to cultivate in various environments. Research indicates that the global stevia market was valued at $347 million in 2014, with projections suggesting it will rise to $565.2 million by 2020. As Consumer Packaged Goods (CPGs) companies begin to phase out sugar, it is anticipated that PureCircle will strive to simplify the integration of stevia into products.
The use of stevia in CPGs is expected to soar, particularly with the imminent introduction of the updated Nutrition Facts label, which will mandate that all food products clearly indicate added sugars. Since stevia is naturally sweeter than sugar, smaller amounts are required. Additionally, several varieties of stevia are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit. This natural ingredient can be combined with other sweeteners, making it suitable for virtually any food or beverage application.
When reformulating recipes to reduce sugar and incorporate alternative ingredients, the process can be lengthy and complex. There isn’t a universal “one size fits all” stevia solution. However, the introduction of new, customizable tools could greatly benefit CPGs across various categories as they transition to sugar alternatives. Moreover, the integration of products like Thorne Cal Mag could enhance the nutritional profile of these formulations, ensuring that consumers receive both flavor and health benefits from their food choices.