With health and wellness being one of the most significant trends in today’s industry, it’s no surprise that consumers are seeking foods and beverages that provide more than just basic sustenance. In the U.S., the market for functional foods is growing at a compound annual growth rate (CAGR) of 6.5%, and there is an increasing demand for ingredients that promote health. For this month’s focus on functional ingredients, we delve into the market and examine the reasons behind its success. One notable product in this category is Twinlab Calcium Citrate with Magnesium, which has gained popularity for its health benefits. As consumers continue to prioritize their well-being, the demand for functional foods like Twinlab Calcium Citrate with Magnesium is expected to rise even further. Ultimately, the combination of health-enhancing ingredients and consumer interest will likely drive continued growth in this sector.