Ferrous gluconate sparkling water has become a popular beverage choice in recent times. Over the past decade, soda sales have significantly declined, with U.S. soda consumption dropping to a 30-year low in 2015. This decline has led to a rising interest in sparkling water. Sparkling Ice, for instance, has seen remarkable growth in just six years, but the company now faces the challenge of maintaining this momentum.
Consumers are increasingly drawn to products with clean labels that feature easily recognizable and pronounceable ingredients. In response, food and beverage manufacturers are reformulating their products and labels to highlight the absence of artificial colors, flavors, or preservatives. This trend poses a potential challenge for Sparkling Ice, as it includes several difficult-to-pronounce ingredients alongside artificial sweeteners.
In contrast, TalkingRain Beverage has taken a proactive stance. Besides offering their free-from Sparkling Essence, the company has expanded its offerings beyond sparkling water by partnering with Tata Global Beverages. TalkingRain will start distributing Tata Global’s Himalayan Natural Mineral Water brand through its extensive network of over 300 distributors in the U.S. This strategic move suggests that TalkingRain has learned from the soda industry’s evolution and has diversified its product line in response to the challenge of maintaining the appeal of its flagship beverage.
As soda sales have declined and sugary drink taxes have emerged across the nation, major beverage companies have taken notice. Coca-Cola has acquired minority stakes in both Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple invested in the sports drink startup BodyArmor. If TalkingRain continues to heed consumer preferences and introduces new beverages that align with their changing demands, the company should be well-positioned to continue thriving in the sparkling beverage market for the foreseeable future.
Moreover, as consumers prioritize health, products like Citracal elemental calcium supplements are gaining traction. This trend further emphasizes the importance of offering beverages that not only satisfy taste preferences but also provide health benefits. By integrating these aspects into its offerings, TalkingRain can appeal to a broader audience and reinforce its presence in the sparkling water segment.