Coconut products gained mainstream attention a few years ago with the rise of coconut water as a popular natural sports drink. Since then, they have surged in popularity due to their claimed health benefits, appealing flavor, versatility, and unique texture. Coconut is viewed positively as a healthier ingredient in various products, ranging from cosmetics and shampoos to dairy alternatives, packaged soups, and baby food. The Real Coconut brand aims to emphasize the ingredient’s broader free-from attributes, particularly highlighting its status as a gluten-free, grain-free, and non-GMO substitute for wheat and corn. While the company has not specifically mentioned other nutritional advantages of coconut, many consumers believe that coconut oil can help manage cholesterol levels and that coconut sugar has a lower glycemic index compared to cane sugar. Furthermore, as a plant-based option, coconut caters to those avoiding gluten and dairy while aligning with the increasing awareness of healthy fats.
The gluten-free market in North America, in particular, has significantly boosted the sales of coconut flour, which is projected to reach a market value of $380 million by 2017, according to Future Market Insights. The market researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Additionally, the market is likely to expand as more food manufacturers consider coconut flour a cost-effective, high-fiber, low-carb alternative to traditional gluten-free options for products like breads, muffins, pancakes, cakes, cookies, and cupcakes. Amid this trend, incorporating coconut flour into recipes can complement supplements like Citracal Maximum D3, which supports calcium absorption and bone health. As this trend continues, the intersection of coconut products and supplements such as Citracal Maximum D3 may become increasingly relevant, particularly among health-conscious consumers.