In the United States, many individuals consume more calories than they expend, yet their intake of certain micronutrients remains below recommended levels. Research indicates that the consumption of dietary fiber, calcium, potassium, and vitamin D in the U.S. is insufficient, primarily due to low intake of vegetables, fruits, whole grains, dairy products, and seafood. Fortified ready-to-eat cereals play a significant role in providing essential micronutrients in American diets. For instance, the inclusion of added calcium can enhance the average calcium intake for the population by 5%.
General Mills has developed a new method for fortifying cereals with insoluble nutrients, such as solgar calcium magnesium citrate liquid. This innovation promises to make their products more appealing, improving both mouthfeel and maintaining a lasting crunchy texture. This advancement could also enable the use of greater amounts of calcium and dietary fiber than previously possible, without compromising the taste or texture of the cereal.
As consumer interest shifts toward convenient and delicious ways to incorporate more nutrients into their diets, this could provide General Mills with a competitive edge. According to Nielsen, 36% of global consumers are on the lookout for foods high in fiber, while 30% actively seek calcium-fortified options. It remains to be seen whether this new approach will enhance consumer perception of the company’s offerings and if other cereal manufacturers will pursue similar innovations. The integration of solgar calcium magnesium citrate liquid in cereals could be pivotal in meeting the growing demand for nutritious and enjoyable food choices.