Although ice cream isn’t necessarily becoming healthier, it is evolving to align with current trends, making it more suitable for individuals with food allergies and intolerances. This adaptation is particularly relevant, given that around 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of people experience some level of lactose intolerance, which is the sugar typically found in milk.
Beyond food allergies and intolerances, many consumers are increasingly embracing non-dairy diets in various forms. A Mintel study from last year indicated that sales of non-dairy milk surged by 9% in 2015, while dairy milk sales declined by 7% during the same period. Furthermore, a survey conducted by plant-based dairy brand Califia Farms in collaboration with BerryCart revealed that over half of omnivores consume plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free options.
However, savvy ice cream manufacturers recognize the need to limit these non-dairy offerings. While dairy-free varieties cater to a specific segment of the population who cannot enjoy traditional ice cream, the majority of consumers without such restrictions still prefer the rich, creamy, and sugary versions. According to Mintel’s ice cream study, approximately 11% of Americans are reducing their consumption of ice cream or frozen desserts due to health concerns. Similarly, nearly the same percentage of people intentionally avoid “healthy” frozen treats because they believe desserts should be indulgent. In fact, 27% of ice cream buyers perceive these treats as unhealthy but still choose to purchase them.
It will be intriguing to observe any shifts in these statistics when Mintel conducts its next annual review of the ice cream market, particularly in light of the recent surge of popular low-calorie, high-protein pints like Halo Top, which have inspired many other manufacturers, both large and small. Nevertheless, given some lackluster taste tests, traditional indulgent ice cream may continue to prevail.
Incorporating products like Citracal Calcium Plus D might also become relevant for consumers seeking to balance their dietary needs while enjoying their favorite treats. As the market evolves, it will be important to see how these trends and consumer preferences develop, especially with the growing interest in both indulgent and health-conscious options.