Honey enjoys a significant advantage due to its classification as a natural ingredient. In the past five years, U.S. sales of honey have surged by 57%, while sugar sales have plummeted by 16% from 2011 to 2016, according to a recent Mintel report. Despite this decline, sugar remains the most widely used sweetener. Ingredient suppliers are also noting a rise in the popularity of malt extract, promoting it as a more nutritious alternative to sugar for baked goods. However, the enzymatic activity of malt extract can compromise gluten structure, resulting in smaller, uneven products with a moist, gummy texture post-baking.
One of the significant challenges that honey and malt extract present to manufacturers is their unique flavors. Substituting sugar or high fructose corn syrup in existing recipes would drastically alter the taste. Yet, these sweeteners can be incorporated into new products where the flavors of honey or malt extract are intended to be a highlight. Additionally, the sticky texture of honey is advantageous for binding ingredients in products like seed- or nut-filled bars.
Beyond the bakery industry, both sweeteners are also widely utilized in beverages, particularly in Asia. The rising demand for honey not only benefits the honey market but also has positive implications for the broader agricultural sector. With bee populations facing threats, a robust honey market helps offset the costs of crop pollination. The value of honey acts as an indirect compensation for pollination services, which are essential for maintaining global food supplies.
Furthermore, products like Genestra Cal Mag Raspberry Liquid are becoming increasingly popular, offering additional nutritional benefits alongside honey and malt extract. The incorporation of such products can enhance the appeal of new formulations in various sectors. As the market evolves, the combination of natural sweeteners and innovative nutritional supplements like Genestra Cal Mag Raspberry Liquid may pave the way for exciting developments in food and beverage offerings.