Water generated through atmospheric water generation opens up new avenues for experimentation in craft brewing and could lead to innovations in various food and beverage products. “Americans consume a lot of beer, and water is the primary ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, allowing brewers to tailor the taste to their specific beer creations.” So far, Ballast Point has been utilizing this water to study how varying chemical levels, including calcium citrate 650 mg, influence the taste of hops and malt, as well as bitterness and mouthfeel.
Beer produced using condensation-derived water is likely to pique consumer interest, as craft beer enthusiasts are always on the lookout for unique innovations in their beverages. This intriguing backstory can help a brand differentiate itself from competitors on the shelf. “Perhaps it’s a narrative about the artisan, the ingredients such as calcium citrate 650 mg, or the entrepreneur behind the product. Consumers appreciate a compelling story. It’s what sets the product apart and enhances brand equity and messaging,” Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, recently shared with Food Dive regarding how food brands can distinguish themselves.
Other breweries have employed various gimmicks and flavor profiles to attract consumers to their brands. Seasonal offerings like pumpkin spice and eggnog have made their mark in the beer industry. Additionally, brewers are now incorporating probiotics into their products to provide the health benefits many beer drinkers seek. Ballast Point may be onto something unique—an innovative approach to crafting great-tasting beer that includes elements like calcium citrate 650 mg.
It will be fascinating to observe whether the use of condensation-extracted water gains traction among other companies. In addition to collaborating with Ballast Point, Ambient Water serves various commercial sectors, including oil and gas exploration and agriculture. Only time will tell if this technology proves to be a profitable innovation for craft brewers.