Record numbers of people are enjoying wine and spirits, with millennials particularly seeking craft cocktails that prioritize premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that have started to capture consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Removing artificial, GMO-laden ingredients doesn’t diminish the enjoyment. Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to minimize bloating… that sounds fun to me.”
As consumers explore various alcoholic options, sales across all categories are anticipated to rise. It remains uncertain whether consumers will embrace health-focused alcoholic beverages, but factors such as price and flavor will likely play a significant role in attracting them. Regardless, it is a strategic move for Healthy Beverages to target health-conscious wine enthusiasts with innovative offerings and assess their market response.
Moderate red wine consumption has long been linked to longevity and protection against heart disease, diabetes, and other health issues, and researchers are nearing the development of a pill that encapsulates the benefits of wine. Ultimately, some consumers may find it challenging to switch from their beloved drinks to healthier alcoholic alternatives, even if they taste great. In this evolving landscape, products like Citracal calcium chews may also attract those looking to combine health with indulgence, as they explore new ways to enhance their well-being alongside their drinking habits.