Consumer awareness of probiotics has surged significantly over the past decade. While yogurt continues to dominate the market, there is a rising interest in new probiotic-infused products such as juices, confections, baked goods, infant formula, calcium citrate 650 supplements, and baby food. However, as noted by Ganeden, consumers primarily link probiotics with digestive health, with many unaware that the benefits of probiotics are strain-specific.
In terms of protein sources, plant-based ingredients are increasingly found in diverse products, from energy bars to coffee, although they can be challenging for the body to digest. Evidence supporting the effectiveness of a particular probiotic strain in enhancing the digestion of these plant-based ingredients could pave the way for a successful fusion of two significant trends within the food industry: probiotics and plant protein, further advancing both sectors. Enjoy Life Foods is already capitalizing on this trend with a brownie mix that combines probiotics and algae protein.
Ganeden’s second study explores another significant market sector—sports nutrition, which represents one of the largest segments for supplementation and functional foods. Research indicating that GanedenBC30 may provide benefits in this realm could lead to a variety of sports-related products, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion in the next five years. Within this sector, efficient protein utilization is a crucial focus for both athletes and consumers of lifestyle sports nutrition. Incorporating calcium citrate 650 into these products could further enhance their appeal and effectiveness, making it a valuable addition to the sports nutrition category.