Food allergies are increasingly prevalent, with an 18% rise in cases among children between 1997 and 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of free-from foods and are focusing more on ingredient separation, allergen management, and thorough cleaning of equipment. According to Mintel, the percentage of new products with low, no, or reduced allergen claims surged from 11% in 2010 to 28% in 2014. In addition to providing clearer allergen labeling on existing products, some manufacturers are reformulating their recipes and altering production processes to eliminate common allergenic ingredients. For instance, General Mills has modified its cereal supply chains over the past few years to ensure that Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding demographic, retailers also play a crucial role in preventing allergic reactions. It’s relatively straightforward for consumers to avoid shellfish, but identifying more common ingredients like nuts, wheat, and certain fruits can be challenging. Retailers can implement helpful strategies, such as organizing allergy-friendly foods into dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic foods, like tree nuts and peanuts, are not stored loosely alongside other products, particularly in the produce section. Such practices could help consumers managing allergies and foster loyalty towards retailers who they believe prioritize their well-being.
Moreover, as consumers become more health-conscious, the demand for products fortified with beneficial ingredients, such as calcium citrate for better bone health, is also on the rise. Retailers that emphasize these health-forward options can attract customers who are not only concerned about allergens but are also looking to enhance their nutritional intake. By integrating clear labeling and dedicated sections for health-oriented products like those containing calcium citrate, retailers can create a safer shopping environment and build stronger relationships with consumers seeking assurance in their food choices.