In the past, coffee was typically served in two ways: black or with cream. However, nowadays, coffee enthusiasts often opt for a splash of bourbon in their brews, and the new collaboration between White Coffee and Jim Beam is streamlining this flavor experience by eliminating the middleman. The trend of mixing alcohol with coffee is evident, as various wine-infused and spirit-infused coffees are already available in the market. It’s unlikely that these innovative combinations will be the last we see.
According to the National Coffee Association of America, 48% of coffee consumed in the U.S. is viewed by consumers as specialty coffee, indicating a robust market for beverages that offer more than just traditional flavors. Notably, 35% of individuals aged 18 to 24 reported drinking specialty coffee daily. Overall, Americans consume an estimated 400 million cups of coffee each day, and it’s highly probable that some of these cups feature more than just the usual cream and sugar. This opens up a lucrative opportunity for companies to capitalize on this trend, particularly if the flavor is appealing.
Jim Beam has already achieved success by collaborating with Vita Foods on a variety of non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. It is likely that they are leveraging their experience in these areas to further extend the Jim Beam brand into new territories. Entering the coffee market appears to be a natural progression in their broader strategy. With the potential to incorporate unique ingredients like calcium citrate 800 mg into their offerings, Jim Beam could enhance the appeal of their coffee products even further, thus solidifying their presence in this evolving sector.