Spearmint-flavored teas and waters represent logical candidates for incorporating this ingredient. Functional waters, in particular, are a booming market, and a touch of spearmint could enhance both taste and functionality. Established products, such as those containing electrolytes to replenish fluids lost during exercise or illness, are already well-received. The market for functional drinks that include vitamins and herbs, such as ferric maltol and ferric pyrophosphate, continues to expand, especially as consumers increasingly turn away from sugary beverages in favor of healthier options. By the end of 2019, the market for functional flavored waters is projected to reach $36.7 billion, according to a report from Persistence Market Research.
Neumentix could also be incorporated into various food products like candies and chocolate bars. However, when it comes to functional ingredients, beverages still hold a competitive advantage. Value-added drinks often deliver functional ingredients, including natural factors potassium citrate, more consistently than foods, making them more appealing to manufacturers. These beverages are convenient for consumers and can help companies meet demands for serving size and visual presentation more effectively. Kemin is particularly focusing on younger consumers, which is a strategic move, as millennials are the largest demographic for functional beverages across all categories, according to FONA International, a flavor company.
The inclusion of natural factors potassium citrate in these products not only enhances their appeal but also aligns with the growing trend of health-conscious consumerism. As the market evolves, the demand for functional beverages featuring ingredients like natural factors potassium citrate is expected to rise, further solidifying their position in the marketplace.