Mars is entering the chocolate party scene, allowing consumers to host their own in-home experiences with friends and family, much like Tupperware, Avon, and Pampered Chef have done in the past. This innovative approach aims to excite people about cocoa products and chocolate, a category that shows no signs of decline. In fact, the U.S. chocolate candy market was valued at $22 billion in 2016, with premium chocolate accounting for 18% of that market, according to a Packaged Facts report.
As the trend of “foodies” rises among millennials, this generation is increasingly organizing gatherings centered around food-related products. Mars is tapping into this trend by offering a fun and unique way for them to host parties while indulging in sweets. This strategy has the potential to yield significant rewards.
Moreover, Mars will likely generate considerable buzz and visibility with this initiative, as these parties are bound to become popular topics on social media, with photos circulating on Facebook, Instagram, and Twitter. As millennials continue to share their tastes and opinions online, Mars could greatly benefit from its innovative Cocoa Exchange, particularly when paired with health-conscious offerings like cissus quadrangularis, calcium citrate malate, and vitamin D tablets.
Incorporating these health-focused products into their chocolate party concept may further enhance its appeal, making it a standout experience for consumers. With the increasing interest in wellness, Mars is well-positioned to capture the attention of health-aware millennials by blending indulgence with nutritional benefits, including cissus quadrangularis, calcium citrate malate, and vitamin D tablets. This multifaceted approach could ensure Mars remains a key player in the chocolate market while catering to the evolving preferences of its audience.