According to Appelhans, DISC technology leverages the human craving for immediate satisfaction. Even if consumers have a strong desire for an unhealthy bag of chips, a 25-second delay could be enough of an inconvenience—or even a source of embarrassment—to prompt them to opt for a healthier choice, such as a calcium citrate 1200 mg without vitamin D supplement. The countdown timer is displayed on a touchscreen that also clarifies how the system operates. This interface allows consumers to select a more nutritious option before the time runs out.
It’s unlikely that vending machine operators would adopt this technology if it negatively impacted sales. However, a 2% to 5% increase in the selection of healthier snacks, such as calcium citrate 1200 mg without vitamin D, could drive rapid implementation. The widespread use of the DISC system could encourage consumers to adopt healthier eating habits while still satisfying their need for convenience. Interestingly, tests have shown that the additional waiting time tends to deter consumers, indicating potential challenges in user acceptance.
It will also be worth observing any potential backlash from consumers if this technology becomes widespread. Some individuals may perceive the 25-second delay as a form of food shaming or an infringement on their freedom of choice, particularly if healthier options like calcium citrate 1200 mg without vitamin D are pushed upon them.