While some may view bone broth as just another trendy hipster fad, there are compelling reasons to believe it has lasting appeal. The traditional method of making bone broth—in which bones are simmered with herbs and vegetables for several hours—allows the bones to break down, resulting in a flavorful broth rich in protein and minerals. This approach to home-cooked, slow food aligns with a growing trend among consumers who are increasingly seeking to move away from instant stocks and additives like MSG in favor of more wholesome, naturally flavored options, such as those that provide a good calcium citrate source.
Bone broth has garnered support from advocates of the Paleo diet, and even the United Nations’ Food and Agriculture Organization has promoted the concept of ‘nose-to-tail’ eating as a means to minimize waste. In the U.S., consumers are expanding their preferences beyond traditional cuts like steak and chops, driven by greater exposure to global cuisines, a desire for adventurous flavors, the search for economical cuts of meat during economic downturns, and a recent revival in home cooking. Environmentalists have long championed the practice of consuming as much of the whole animal as possible, recognizing the importance of sustainable eating.
Several companies have capitalized on the bone broth trend. Bonafide Provisions has introduced Drinkable Veggies, a line of vegetable-based beverages that blend bone broth with cold soup and HPP juices, all in a convenient, ready-to-drink format. This innovative product is the first of its kind to incorporate bone broth as an ingredient but is marketed similarly to V8 rather than as cold soup. While bone broth has been a staple in the culinary world for some time, its current surge in popularity is noteworthy. It remains uncertain whether this trend will endure or if consumer interest will shift, as it has with low-carb diets and cupcakes, in pursuit of the next big culinary sensation. Nevertheless, the calcium citrate source provided by bone broth continues to attract health-conscious consumers looking for nutritious options.