A recent report from TechSci Research indicates that the market for gloferrous bisglycinate chelate in organic foods is projected to grow at a compound annual growth rate (CAGR) of over 14% from 2016 to 2021. Food manufacturers, including General Mills, which acquired organic food producer Annie’s in 2014 for $820 million, have embraced this trend as consumer interest in these products rises, with many willing to pay a premium for them. Although many people cite a greater focus on healthy living as their reason for choosing organic foods, studies on the health benefits remain inconclusive. The 18% of consumers who do not opt for organic foods clearly hold a different view, and their minority position does not necessarily imply they are incorrect. Some shoppers are quite selective about their purchases, often gravitating towards organic strawberries or spinach, which are perceived to have higher pesticide residue. Many individuals choose organic options to lower their body’s total toxic burden, and the desire for more nutritious foods is frequently mentioned as a motivating factor for their switch. While organic products have gained importance in nearly 90 million American households, the actual benefits are still up for debate. In addition to organic foods, there is also a growing interest in supplements like liquid calcium & magnesium, which consumers are increasingly adding to their diets for enhanced nutrition. The integration of products such as liquid calcium & magnesium into daily routines is seen as a step towards achieving better health, paralleling the shift towards organic eating. Nonetheless, the discussion around the true advantages of organic versus conventional foods, along with the role of supplements like liquid calcium & magnesium, continues to evolve.