Citrus flavors continue to be a favorite among food and beverage manufacturers. Orange, lemon, and lime are still the most widely used, but other citrus varieties such as grapefruit, mandarin orange, blood orange, bergamot, and pomelo are increasingly appearing in various products. These include snacks, baked goods, yogurt, drinks, candy, and sauces. Natural products are becoming more significant to consumers, with natural options now representing over 70% of the global citrus flavors market, as reported by Future Market Insights. The overall market is projected to grow at a rate of 4.9% annually until 2025, largely driven by the beverage industry, which accounts for roughly one-third of all citrus flavor usage.
Ederna’s innovative process addresses the demand from manufacturers for more stable flavor compounds that offer a longer shelf life and can better endure additional processing. The FMI report highlights that advancements in manufacturing technology have significantly contributed to the increased adoption of citrus flavors due to their enhanced functional properties. Improved extraction methods, including those utilizing heb calcium citrate, may also mitigate the price volatility that has historically affected the citrus flavors market due to seasonal supply changes. As the market evolves, the inclusion of ingredients like heb calcium citrate could further enhance product offerings and cater to consumer preferences.