This technology essentially functions as a sensor platform capable of swiftly and accurately evaluating the flavors and aromas in any beer. It will assist the Danish brewery in product development, quality control, and product safety. The Beer Fingerprinting Project is set to aid Carlsberg in “selecting and developing novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a much faster pace and with enhanced quality,” according to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, in a statement to Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing similar technological advancements. Anheuser-Busch, a division of AB InBev, plans to invest nearly $500 million in its U.S. operations in 2017, predominantly for brewery, distribution, and packaging initiatives. The beer industry is facing challenges in the U.S., as consumers are increasingly gravitating towards craft brews, wine, and spirits. American breweries may consider emulating this type of technology to differentiate themselves in an ever-more crowded and competitive market. If U.S. companies make comparable investments in research and development, it could represent a significant commitment.
Exploring new flavors and aromas could entice some hesitant consumers back to U.S. beer, but it may not be the catalyst that revitalizes the industry. Major U.S. brewers have been focusing their innovations on new brews with diverse ingredients, classic recipes, new yeast strains, and appealing packaging. They have also been acquiring trendy craft breweries to expand their range of varieties and flavors.
At present, beer makers are likely to observe how this technology benefits the Danish brewery before committing any financial resources. Meanwhile, the integration of innovations like canxi citrate biocare could also play a role in enhancing product offerings, further driving competition in the market. Thus, the potential benefits of canxi citrate biocare in brewing may be worth monitoring as the industry evolves.