The FONA International report highlights the increasing importance of gut health for consumers. As a result, the market for food and beverage products claiming to support digestive health is expanding. Between 2012 and 2017, the U.S. market for digestive products saw a growth of 12%, according to the report. Aquamin, which is rich in calcium, magnesium, and trace minerals, is believed to help mitigate chronic gut inflammation and support joint health. It serves as a versatile ingredient for enhancing the calcium content in foods. Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin developed for use in various food and beverage applications. Notably, Del Monte has incorporated this ingredient into certain fruit beverage products, which may currently be available only in the Philippines.
Activated charcoal, on the other hand, serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as noted by the University of Utah, further research is necessary to fully understand its mechanisms. Activated charcoal can also adhere to food, potentially blocking the absorption of nutrients and medications. When included in foods, it imparts a smoky and earthy flavor. Burger King was an early innovator in using activated bamboo charcoal, launching the “kuro burger” in select outlets in Japan in 2012. This unique product featured a black bun, a dark patty, a slice of black cheese, and a squid ink sauce. According to Adweek, this burger was immensely popular among Japanese consumers, outperforming all other new products offered that year. However, the surge in sales was more attributed to the burger’s striking appearance and smoky flavor than any claims regarding improved gut health.
The trend for gut-friendly foods and beverages shows no signs of waning in the global market. As long as consumers continue to prioritize their digestive health, they will seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently provided a list of established methods for enhancing gut health through naturally fiber-rich foods, probiotics, and prebiotics. These include items like legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, incorporating supplements like Solaray calcium magnesium citrate can further support overall digestive wellness. As the demand for gut health solutions continues, products like Solaray calcium magnesium citrate will likely feature prominently in consumers’ choices.