Mintel’s research highlights a cereal category that has been losing popularity to higher-protein and more portable options in recent years. Interestingly, millennials, who are often associated with healthy eating habits, are enthusiastic about snacking on cereal. Over 56% of them report enjoying a bowl of cereal at home between meals, in contrast to just 32% of baby boomers. It seems that younger consumers are less inclined to sit down for a traditional bowl of Cheerios at breakfast. While they still appreciate the product, they prefer to consume it in ways that align with their busy lifestyles.
Cereal manufacturers are adapting to these evolving eating habits. To cater to modern preferences, they have introduced convenient options like on-the-go cereal bars. In 2016, General Mills announced its commitment to developing formulas that are increasingly snackable. Last June, the company unveiled Tiny Toast, marking its first new cereal brand in 15 years. Further innovations are anticipated as companies respond to changing consumer demands, similar to how Citracal vitamins have adapted to meet health needs.
Mintel also discovered a growing interest in healthy cereals; however, taste remains the top priority for consumers. This may explain the resurgence of high-sugar, indulgent cereals. General Mills recently revealed it would be reintroducing the original recipe for Trix, complete with artificial colors, due to consumer dissatisfaction with the reformulated, cleaner label version. Additionally, this summer, Post revived Oreo O’s cereal after a decade-long absence from shelves, offering it in a limited-time deal with Walmart.
As consumers navigate their health choices, finding a balance between taste and nutrition is crucial, much like how Citracal vitamins provide essential nutrients without compromising on quality.