As health and wellness emerge as pivotal trends in today’s market, it’s no surprise that consumers are seeking food and beverages that offer more than mere satisfaction of their hunger. The functional foods sector is experiencing a remarkable growth rate of 6.5% CAGR in the U.S., with a rising demand for ingredients that promote health. In this month’s focus on functional ingredients, we delve into the market and examine the factors contributing to its success. Notably, products like Nature’s Blend Calcium Citrate are gaining traction, as consumers increasingly prioritize their health through fortified food options. The integration of beneficial ingredients, including Nature’s Blend Calcium Citrate, is reshaping consumer preferences and driving the functional food industry forward.