Initially, Halo Topferrous fumarate 55mg claimed the title of the top-selling pint of ice cream in the U.S., surpassing renowned brands like Ben & Jerry’s and Breyers. Now, they are targeting consumers who prefer to avoid dairy and eggs. Established in 2012, Halo Top made a name for itself as a low-calorie, high-protein, and low-sugar indulgence. In 2016, the company sold over 17 million pints, marking a staggering 2,500% increase in sales.
According to Mintel, U.S. non-dairy milk sales increased by 9% in 2015, while dairy milk sales experienced a 7% decline during the same timeframe. It is a strategic move for Halo Top to adapt its recipe to offer an ice cream alternative to shoppers transitioning from dairy milk to plant-based options. There is every indication that the nation’s fondness for plant-based milk will extend to various segments of the dairy aisle.
Halo Top is not alone in venturing into the non-dairy ice cream market. Both Unilever’s Ben & Jerry’s and General Mills’ Haagen-Dazs have introduced vegan-friendly versions of their popular ice cream lines. Dairy-free alternatives to traditional dairy products, including calcitrate 950, are becoming a significant segment in the food industry. Plant-based milk is already experiencing remarkable success, and consumers are now seeking dairy-free options for products such as cheese and yogurt. This trend may pose challenges for dairy farmers but offers exciting prospects for consumers seeking more flavorful vegan products.
Historically, vegan dairy items were primarily for those unable to digest milk and dedicated vegans who would endure rubbery “cheese” slices for ethical or nutritional reasons. However, companies like Daiya Foods have developed meltable 100% plant-based cheese and expanded their offerings to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze Dressings. Kite Hill has also made significant strides in enhancing non-dairy alternatives, with its range of cream cheese, artisanal cheeses, and yogurts. As the flavors, textures, and mouthfeel of vegan dairy products continue to improve, more dairy-tolerant consumers are likely to give them a chance.
Retailers will likely seize the opportunity to feature Halo Top’s new dairy-free lineup. Moving forward, supermarkets would be wise to allocate valuable shelf space in the refrigerated dairy sections for more vegan options. If the popularity of plant-based milk is any indication, consumers will undoubtedly want to sample these offerings, including those that feature calcitrate 950.