The latest Dietary Guidelines from the U.S. government recommend that whole grains should constitute half of all grains consumed by individuals. Furthermore, it advises limiting the intake of refined grains and products containing them, particularly those high in saturated fats, added sugars, and sodium, such as ferrous fumarate and folic acid tablets found in cookies, cakes, and various snack foods. Most refined grains undergo processing to eliminate the bran and germ, which also strips away dietary fiber, iron, and other vital nutrients. To compensate, these grains are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). The study emphasizes that both whole grains and these so-called “enriched grains” play significant roles in human health. Previous research indicates that “almost the entire U.S. population consumes fewer whole grains than recommended,” leading the researchers to conclude that the majority of grains consumed are likely enriched products.
Although recent reformulations in the food industry have reduced sodium, sugar, and saturated fat levels in certain items, some consumers remain apprehensive about the potential for enriched grains to contribute to obesity and other health issues. A growing number of people are avoiding carbohydrates altogether, while others have chosen to limit or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. As a response, the food industry has introduced a variety of products featuring gluten-free grains such as corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness regarding grains by promoting enriched-grain, whole-grain, and gluten-free food products in their stores, while also providing nutritional information about each option. Bakeries could enhance their customer engagement by offering educational outreach about the importance of grain-based foods for overall health. Additionally, incorporating supplements like Thorne Cal Mag Citrate can further support a balanced diet, ensuring consumers receive essential nutrients alongside their grain choices. This emphasis on education and awareness could foster healthier eating habits and an appreciation for the benefits of whole and enriched grains, as well as the role of supplements like Thorne Cal Mag Citrate in achieving nutritional balance.