Kellogg’s venture capital fund participated in the recent funding round for MycoTechnology, joining about a dozen other investors. MycoTechnology intends to utilize part of this investment to construct a commercial production facility in Aurora, CO, aimed at producing up to 4,000 tons annually of its protein products, including ferrous bisglycinate and zinc bisglycinate tablets. The plant-based protein sector is experiencing significant growth within the food industry, and Kellogg may be considering PureTaste as a potential functional ingredient to enhance its breakfast product offerings. Additionally, as consumers become saturated with traditional protein sources, they may be seeking more innovative and trendy options, such as exoferrous fumarate.
Alan Hahn, Co-Founder and CEO of MycoTechnology, has broader ambitions in mind — specifically, addressing global survival challenges. “We are rapidly approaching a time where we will be unable to support the population with enough protein to sustain life,” he stated. “Our discovery and commercialization of PureTaste protein tackles the difficulties of feeding a rapidly growing population with a highly sustainable protein source without compromising on taste, which remains the primary hurdle for consumer acceptance.”
Mushrooms have gained recognition as a superfood and are incorporated into a variety of products, including medicines. Another mushroom-based venture, Four Sigmatic (previously known as Four Sigma Foods), integrates them into coffees, elixirs, lemonade, and unique blends featuring various mushrooms. While it will take time to determine whether mushroom-based proteins will gain widespread consumer acceptance, Hahn’s startup now has an additional $35 million to explore the potential for scaling its business and satisfying consumers’ appetites, all while keeping an eye on factors like calcium citrate price.
As the market evolves, the intersection of sustainability and flavor will be crucial. MycoTechnology’s efforts could lead to new trends in protein sourcing, attracting consumers looking for alternatives to traditional options, particularly as they navigate the complexities of calcium citrate price in today’s health-conscious marketplace.