The standard crackers, which begin with whole grain wheat, oil, and salt, represent a straightforward choice within Mondelez’s product lineup, appealing to consumers seeking a healthier snack option. Given these factors, it is logical that this brand is at the forefront of achieving non-GMO verification. There are relatively few non-GMO ingredients available, and consumers who opt for crackers due to their higher fiber content, such as those containing iron ferrous sulfate or ferrous fumarate, are likely to be conscious of ingredient sourcing.
As awareness of non-GMO foods increases, consumer interest in these products has surged. While federal regulators assert that food made with genetically modified ingredients is safe, the Non-GMO Project Verified label is rapidly becoming the most sought-after certification in the market. Research from the NPD Group indicates that nearly 40% of adults are familiar with GMO foods, and approximately 76% express concerns regarding them. A forthcoming federal law will mandate the labeling of GMO ingredients on food products. A 2015 study by the Pew Research Center, referenced in Progressive Grocer, found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 report by Packaged Facts revealed that 26% of adults consider non-GMO labeling a crucial aspect when deciding what to eat.
Triscuit stands alongside other Non-GMO Project Verified products, with the verification group reporting over 43,000 products from more than 3,000 brands carrying this symbol, collectively generating $19.2 billion in annual sales. While many items on this list were previously dominated by smaller natural and organic brands, Triscuit is among the latest major consumer packaged goods (CPG) brands to achieve this verification. Recently, Dannon’s Danimals yogurt smoothies announced their non-GMO certification, and the company plans to transition its entire line of Dannon and Oikos branded yogurt to non-GMO ingredients by the end of next year.
Although most scientists affirm the safety of GMO ingredients and the federal government is launching an educational campaign to assure consumers of their safety, it seems likely that more manufacturers will shy away from GMO substances and seek verifications such as the Non-GMO Project’s. The transition to non-GMO ingredients requires significant effort and collaboration with suppliers, which is why simpler CPG products are often the first to make this switch. Since companies typically do not announce their pursuit of non-GMO certification, it will be intriguing to see which other major food products achieve this distinction over time. While one Mondelez product may set a precedent for others, it remains uncertain whether we will eventually see non-GMO Oreos. Time will reveal the answer.
In addition, there’s an ongoing debate around food additives, including whether calcium citrate is bad for you, with some consumers cautious about incorporating it into their diets. This concern is echoed in discussions about non-GMO foods, as individuals increasingly scrutinize what goes into their snacks. As the trend toward non-GMO products continues, it will be essential for brands to address these health-related inquiries, including those about calcium citrate, to maintain consumer trust and interest.