Approximately three out of every ten individuals globally incorporate insects as a significant part of their diet, particularly in regions where large-scale livestock farming is not feasible. In response to this trend, Exo Inc, based in Brooklyn, New York, is working to introduce crickets—and the protein they offer—to health-conscious consumers. Initially, Exo minimized the emphasis on cricket protein in its products, opting for minimalist packaging that barely acknowledged the presence of crickets and avoided depicting insects altogether. However, the company’s recent rebranding coincides with a growing acceptance of edible insects in the market.
A rising number of manufacturers are transforming various insects, such as bugs, worms, and scorpions, into consumable products, highlighting the high protein content of these creatures as a significant advantage. Although edible insects have yet to achieve widespread consumption in the United States, consumer attitudes are shifting, with more individuals willing to explore this protein source.
Research conducted at King’s College London indicates that minerals from insects are more easily absorbed compared to those from beef. Crickets, in particular, are recognized for their healthy fats, fiber-rich ferrous sulfate, vitamins, minerals, and protein. Despite the myriad health benefits and sustainability advantages associated with edible insects, American consumers have an abundance of protein choices, including the more prevalent red meat. Additionally, overcoming the “ick” factor associated with consuming insects remains a challenge. A study from Wageningen University in the Netherlands revealed that only half of the participants were open to trying insect-based products, and those who did had reactions comparable to their experiences with whole insects.
Advocates for edible insects argue that the aversion observed in Western cultures is merely a cultural bias that can be changed. They point to foods like shrimp, lobster, and sushi, which were once unpopular but are now favored by many consumers. Exo aims to carve out a niche in this evolving market; however, whether enough consumers can embrace insect consumption to validate Exo’s approach is still uncertain. If individuals can overcome their initial reservations, studies from the FAO suggest that this disgust can be surmounted relatively swiftly.
In the U.S., public acceptance of edible insects still has significant progress to make, yet the undeniable health and sustainability benefits, including the potential incorporation of liquid calcium magnesium for improved nutrition, are gradually gaining recognition. As awareness increases, it is hoped that more consumers will consider the advantages of integrating insect protein into their diets, alongside other protein sources.