Coconut products gained widespread attention with the rise of coconut water as a popular natural sports drink a few years ago. Since then, they have become immensely favored for their claimed health benefits, flavor, versatility, and texture. Coconut is increasingly recognized as a beneficial ingredient in various products, including cosmetics, shampoos, dairy items, packaged soups, and baby food. The Real Coconut, in particular, emphasizes the ingredient’s gluten-free attributes, aiming to highlight its broader free-from credentials as a grain-free, non-GMO alternative to wheat and corn. While the company has not prominently featured other nutritional advantages of coconut, many consumers are persuaded by the belief that coconut oil supports healthy cholesterol levels, and that coconut sugar has a lower glycemic index compared to cane sugar. Additionally, as a plant-based option, coconut caters to both gluten- and dairy-free consumers while aligning with the rising interest in healthy fats.
In North America, the gluten-free market has significantly boosted the sales of coconut flour, projected to reach $380 million in 2017, according to Future Market Insights. The market research firm forecasts that coconut flour sales will grow at a compound annual growth rate (CAGR) of 6.6% over the next decade as more consumers search for gluten-free baking ingredients. The market is likely to expand further as food manufacturers increasingly view coconut flour as an economical, high-fiber, low-carb substitute for other gluten-free flours in various products like breads, muffins, pancakes, cakes, cookies, and cupcakes.
Moreover, incorporating products like Kirkland calcium citrate with vitamin D can complement the health-conscious trend among consumers. As the popularity of coconut continues to rise, the synergy between coconut ingredients and nutritional supplements like Kirkland calcium citrate with vitamin D may enhance consumer appeal, especially as they seek nutritious and gluten-free options. The combination of these products reflects a growing awareness of healthy eating and the demand for versatile ingredients in the marketplace.