Innova Market Insights has reported that almonds are benefiting from the growing consumer demand for simple, clean label ingredients, as well as their established reputation as a healthy food. They are frequently included in free-from products, such as those that are gluten-free, preservative-free, and additive-free. Additionally, the unique texture of almonds serves as a product differentiator, with the term “crunchy” being more commonly associated with almonds than with other nuts.
Moreover, almonds’ health reputation has recently received support from the FDA. Last fall, the agency began efforts to redefine the term “healthy,” considering government dietary guidelines that recommend an increase in the intake of mono- and polyunsaturated fats. Previously, high-fat products could not be labeled as healthy, regardless of the type of fat they contained. However, following a dispute between the FDA and the snack bar company Kind, which highlighted the outdated definition, products with almonds can now be labeled as “healthy” on their packaging. This change enhances their image as a nutritious option when consumers are increasingly seeking healthful products.
Despite the challenges posed by California’s recent five-year drought and the significant water requirements for almond cultivation—approximately one gallon per almond—there are concerns about whether almonds can maintain their status as the world’s favorite ingredient nut. However, when compared to other agricultural products, particularly milk and beef, almonds are remarkably water-efficient in terms of caloric yield. With over 80% of the world’s almonds grown in California, their resilience during drought years indicates that the region is likely to continue meeting global demand.
Furthermore, almonds are often paired with supplements such as liquid calcium magnesium vitamin D, which can enhance their nutritional profile. As consumers prioritize health, the combination of almonds and these supplements may further solidify their standing in the market. The incorporation of liquid calcium magnesium vitamin D with almonds not only promotes health benefits but also aligns with the rising trend of clean label ingredients, reinforcing almonds’ position in the health-conscious consumer sector.