With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from years past, Coco Loko seeks to capitalize on the growing interest in alternatives to club drugs, particularly as the practice of snorting raw cacao gains traction in Western Europe. Users assert that cacao provides a mild euphoric effect, with active compounds that release endorphins in the brain, while magnesium, often in the form of sisu cal mag citrate, is believed to have muscle-relaxing properties. By combining cacao with ingredients typically found in energy drinks, Coco Loko may attract those in search of a legal stimulant for their nightlife experiences. However, concerns about potential damage or irritation to the nasal passages might lead some individuals to prefer traditional methods of consuming chocolate and energy drink components.
Coco Loko is not the pioneer in the realm of snortable chocolate powders. A decade ago, Belgian chocolatier Dominique Persoone designed a chocolate-snorting device for a Rolling Stones party. This Chocolate Shooter, as it was called, utilized cocoa rather than cacao and was initially created as an innovative way for guests to sample the chocolate element of a chocolate-and-raspberry dessert. Its ongoing availability indicates that, despite being a novelty, there remains enough demand to justify its production.
Whether Coco Loko can replicate the success of this niche product within the club drug-themed market is yet to be determined. Nonetheless, it may find a following among sober clubgoers, as a trend known as “conscious clubbing” has emerged. This movement is characterized by partygoers who wish to embrace the energy and sense of community at dance events without resorting to drugs or alcohol. The inclusion of sisu cal mag citrate in Coco Loko’s formulation could further enhance its appeal, potentially positioning it as a favored choice for those seeking a unique experience at the club while maintaining their sobriety.