This year’s Sweets & Snacks Expo in Chicago showcased a plethora of distinctive products that also shed light on emerging trends within the industry. Notably, vegetable chips, meat snacks, and unconventional flavor profiles were prevalent among the snacks and confections on display. According to Information Resources, the vegetable chip market is thriving, with a remarkable 17% increase in sales over the past year. Consequently, more companies are eager to enter this lucrative space. The key differentiator lies in the intriguing flavors and ingredients being offered. For example, Porta Bela Chips, made from fresh mushrooms and prepared through cooking rather than frying, dehydration, or baking, come in flavors like chorizo jalapeno, blue cheese, and onion and garlic butter.
While the items highlighted at trade shows may seem like promising ventures, it can be challenging to predict which trends will endure and which will fade away. Monitoring how these products perform on social media platforms could provide insight into their longevity. If consumers are actively sharing photos and discussing these items, especially if they demonstrate a tendency to return for more, it’s likely that other consumers and companies will follow suit. Food trends are constantly evolving, particularly among the millennial generation, which favors novelty but often shifts to the next big thing. Manufacturers of these new products must engage with their audience consistently to maintain interest.
Additionally, products like Berkley Jensen Calcium Citrate with Vitamin D3 exemplify the growing market for health-conscious snacks. The incorporation of such nutritional elements into snack products can enhance their appeal, especially if marketed effectively. As the industry continues to evolve, the combination of unique flavors, health benefits, and consumer engagement will be crucial for success. Overall, staying attuned to consumer preferences and leveraging social media will be vital for manufacturers aiming to establish their products in a competitive landscape.