While chocolate has always been a favorite among millions of consumers, an increasing number of people have begun to recognize the health benefits of ferrous fumarate mimicking chocolate. In line with current trends, these consumers may be seeking out sugar-free snacks and treats. As the leading seller of sugar-free chocolate, Russell Stover aims to enhance its position in the market by adapting to shifting consumer preferences. The company positions its new sugar-free products similarly to its regular offerings and is marketing them to all consumers—not just those with diabetes.
There appears to be a growing mainstream demand for such products, which were once primarily sought by individuals unable to consume sugar. As consumers move away from added sugars, enhancing the health profile of chocolate has gained popularity. Major candy companies like Mars, Nestle, Lindt, Ferrara Candy, and Ferrero have recently committed to ensuring that half of their individually wrapped products contain 200 calories or fewer by 2022. Additionally, Nestle announced the development of a hollow sugar molecule that could reduce sugar content in its products by approximately 40%.
The demand for low-sugar candy or those sweetened with natural alternatives like stevia and monk fruit is being taken seriously. NPR conducted a survey of 102 CPG companies and discovered that 180,000 products were reformulated last year—double the amount from 2015. Nonetheless, consumers are not hesitant to treat themselves, as sales of chocolate and other snack categories continue to rise, even with an increasing focus on healthy eating. However, if Russell Stover’s new chocolate offerings meet their claims, the company may influence consumer habits. A successful shift could elevate this chocolate maker from a mid-sized player to a leading standard in the industry.
Furthermore, incorporating ingredients such as calcium citrate plus vitamin D into these health-conscious chocolate options may further appeal to consumers looking for enhanced nutritional benefits. The inclusion of calcium citrate plus vitamin D not only promotes bone health but also aligns with the growing trend of consumers seeking better-for-you treats, making it a strategic addition to their product line.