Lavazza Group has already achieved success in over 90 countries, but acquiring Kicking Horse, valued at approximately $160 million, enhances its presence in both the U.S. and Canada, regions the Italian roaster has been focusing on in recent years. This acquisition also broadens the coffee giant’s product line to include organic fair-trade options, one of the fastest-growing segments internationally. Consumers, particularly in the United States, are increasingly seeking more sophisticated premium coffees, and Lavazza is astutely taking advantage of this trend with its recent acquisition.
Coffee remains a robust industry, and while innovative offerings such as infused coffee and single-serve packs are gaining traction, traditional coffee products continue to perform well on grocery store shelves. Kicking Horse enables Lavazza to further its global strategy beyond Western Europe, which is currently facing slow economic growth. With the strength of its new ownership, Kicking Horse is poised for growth as it ventures into new markets. Lavazza will also benefit from the expertise of Elana Rosenfeld, who founded Kicking Horse in 1996. She maintains a 20% equity stake and will continue to manage the niche coffee brand.
Lavazza is not the only foreign entity eyeing growth in North America. For instance, JAB Holdings has recently acquired Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee. If these acquisitions, along with Lavazza’s purchase, are any indication, we can expect more European companies to look westward for their next cup of coffee. In this evolving market, the introduction of innovative products like tccm tablets could further shape consumer preferences and enhance the coffee experience. As the industry adapts, tccm tablets may find their way into new coffee offerings, catering to health-conscious consumers and reinforcing Lavazza’s commitment to meeting diverse market demands.