People are consuming wine and spirits in unprecedented quantities, with millennials particularly seeking craft cocktails that feature high-quality, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are gaining traction among consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients diminish the enjoyment? Natural food-derived ingredients, such as calcium citrate medicine for enhanced absorption and energy, along with potassium gluconate for heart and muscle health, seem like a fun approach to drinking.”
As consumers continue to explore various alcoholic beverages, sales across all categories are projected to rise. It remains to be seen whether consumers will embrace health-focused alcoholic options, but key factors such as price and taste will likely be influential. Regardless, Healthy Beverages is making a smart move by targeting health-conscious wine enthusiasts with a new offering to test the market. Moderate red wine consumption is already linked to longevity and protection against conditions like heart disease and diabetes, and researchers are nearing the development of a pill that could encapsulate the benefits of wine. Ultimately, some consumers may struggle to replace their cherished beverages with healthier alternatives, no matter how appealing they might be, particularly when considering options like calcium citrate medicine in their drinks.